The Cooper Collection

DesignArt DirectionStrategy

The Cooper Collection is a premium denim line from Lee Cooper, Britain’s oldest denim brand. The ‘Document’ celebrates the collection’s launch, exploring the design itself as well as denim culture and its workwear history and sub-cultural connotations. Commissioned by Document Studios to design and art direct the publication, we used an exposed spine to reference garment stitching, along with blue text throughout for another subtle nod to denim as a whole. Working closely with editor David Hellqvist, we commissioned and conceptualised feature imagery and art directed all visual content. Photographers include Barbara Anastacio, Dominic Davies, Dunja Opalko, James McNaught, Jean-Paul Goude, Nick Clements and Tec Petaja.