Art Direction

Founded in 2015, Heist tights use a unique 3D knitting technique that allows them to create completely seamless hosiery. They asked us to conceive and art direct a series of images to illustrate the strength and durability of their material along with its lightweight denier. Teaming up with photographer Dominic Davies, we took a literal approach by stretching the tights like canvases, using them to bounce and capture weighty objects. With a triple exposure we captured the true resilience of the material whilst creating ethereal and translucent imagery.