Creative DirectionDesign

Zuzunaga is a Spanish company creating timeless home and fashion accessories based around the pixel. Their products include blankets, scarfs, lamps, mirrors, cushions and sofas. Commissioned to create their design and campaign assets we created a body of images which were there integrated within our newsletter designs, the website and look books. Whilst the pixel is a timeless icon and inspiration to the brand’s own designs, it is also a symbol of the idea of hyper-modernity. To reflect this in the art direction itself, we created images with a slightly uncanny twist, in some senses with a futuristic appeal. Photography by Mark Sanders and styling by Jemima Hetherington.