Vaara AW18

Art Direction

Vaara is in equal measures an activewear brand and a fashion brand for style and health-conscious women. Their focus lies in perfected silhouettes with a crisp, sophisticated aesthetic. Commissioned to art direct the AW18 campaign, we chose to reinforce their refined voice with clean lines and a pure white location — White Architecture in Tarragon, Spain. Photography by Mark Sanders, hair and make-up by Emily McEwan.