Baking with Fortitude

Dee Rettali is an artisan baker who has honed her recipes to bring out intense flavour using forgotten craftsmanship. Dee‘s cakes, created for her bakery – Fortitude Bakehouse in London – are a world away from generic cakes loaded with sugar and artificial flavours. Commissioned by Bloomsbury we were inspired by her baked goods being wrapped in wax brown paper and the iconic blue colour of Fortitude’s branding. Winner of the Andre Simon Food Book Award 2021. Photography by Laura Edwards