Adidas Gazelle

Art Direction

We art directed and designed a look book for Adidas for the relaunch of the Gazelle. Produced by Document Studios, five creative Londoners were selected – Charlotte Simon, Josh Caffe, Emma Hedlund, Saif Bakir and Darren Skey – to discuss the unique values behind their Gazelle trainers, drawing parallels between the city of London and the designs forward-thinking yet timeless aesthetic. Photography by Mattias Bjorkland and styling by David Hellqvist.